Pinterest is one of the fastest-growing social media sites and one of the biggest for marketers, with over 70 million users. There are many ways to use Pinterest for business, but it can be hard to know where to start if you’re just getting started with Pinterest. People love to pin images they like, read and look at. It’s an intriguing site you can have fun with while also using it to help your business.
In this post, We will cover a step-by-step guide on how to use Pinterest for business.
How To Use Pinterest For Business
Using Pinterest for business can be a great way to get your brand in front of a large audience, and unlike other platforms, like Facebook or Twitter, your content will be shared long after you initially post it. If you create an awesome pin that gets repinned by other people, it could be around forever!
There are many ways to use Pinterest for business. You can use it to promote your blog posts, attract customers to your products or services, or simply share cool stuff from around the web that your audience would enjoy. Regardless of what you’re trying to accomplish with your pins and boards, there are some basic principles you’ll want to keep in mind as you create your new accounts.
1. Build an Optimized Profile – Set up a business account
If you want to use Pinterest for business, your first step is setting up a business account. You’ll have access to analytics tools that give you insight into what content is performing well and who your audience is—crucial information for any social media strategy.
Why should you use Pinterest for business?
1. The audience is engaged and ready to buy
Users pin things they like and want to buy, so when you put something up on Pinterest, you’re putting it in front of an audience already receptive.
2. You can post more than once
Unlike most social media platforms, Pinterest doesn’t penalize you for posting the same thing multiple times. In fact, it’s encouraged!
3. Your content is long-lasting
Pins have been known to stick around for years, unlike other social media sites.
How to set up a Pinterest account for your business?
Create your business account. Like any other social media platform, you should make sure you’re representing your business as a brand, not as an individual.
- Change your personal account to a business account
- Sign up for a new business account
Proceed and Complete Pinterest Sign-up for Business Page Creation.
- Uploading an HQ headshot
- Adding a username (that’s keyword optimized)
- Complete the bio section (must include keywords that are SEO optimized that you want to show up in Google searches.)
- Make sure to claim your website address.
2. Automate Pinterest using Tailwind
There’s a dirty little secret that Pinterest doesn’t want you to know: You don’t have to spend all day on the site.
Tailwind is an app that lets you create a schedule of when you want your pins to go live and will automatically post them for you. You need to find the content you like, add it to Tailwind, then let the app take over. You can create a schedule for each board, giving you the freedom to focus on other things, like running your business.
To start with the automation:
- Sign up for a free trial.
- Link Tailwind to your Pinterest account, allowing the app access to your boards.
- Start creating pins (using their built-in image editor) or upload existing ones from your computer or Dropbox account.
- Schedule them for the next few days.
- Tailwind will begin posting them automatically.
Tailwind also makes it easy to see what your followers like by showing you which pins have been repinned more and when your followers tend to be online. Tailwind’s analytics are super helpful for understanding what kind of content resonates with your audience and what times of day get the most engagement.
3. Create High Performing Pins on Pinterest
Pinterest is a fantastic place to get noticed. It’s where people are hungry for discoveries and where they’re taking action by saving things they like. But it’s hard to get discovered on Pinterest without the correct pins. So how do you create great ones?
There are a few factors that go into a high performing pin:
- A high quality image: 640px x 750px, 1200 px x 1800 px, etc. (2:3 ratio) is the best size for creating pins that look great on every device.
- The proper description: A short, keyword-rich description will help your pin be found in search results.
- A good link: Make sure you link back to your website or other web content so that people can get more information about what you’re sharing.
4. Create Pinterest Marketing Strategy for Growth
With the right Pinterest strategy, you can get hundreds of thousands of people to view your content every day.
- Create categories and boards that are specific enough to appeal directly to your target audience. Ensure they align with keywords that people will use when searching on Pinterest.
- Create a blog post every week that includes backlinks to your Pinterest page.
- Repin popular pins from your boards to keep them relevant.
- Make a clear call to action.
- Set up keywords. Do a research spreadsheet and include everything you’ve found about your business, like keywords, high-performing pins on your niche, etc.
5. Identify Your Target Audience
People turn to Pinterest because they’re looking for inspiration, making it an excellent platform for brands with a solid visual presence.
Before you can start pinning, you need to know your target audience, inside and out.
What are their interests?
What are the problems that you can solve?
Where do they hang out online?
Once you know the answers to these questions, you can figure out how to reach them.
6. Check your Pinterest Analytics
Pinterest Analytics gives you the ability to see what your most popular pins are and which ones have led people to your website. You can also see how your content is performing against others in your industry and drill down into the demographics of the people who follow you on Pinterest (which is invaluable for anyone looking to build their brand).
Pinterest improved the way analytics are displayed and organized, making the information easier to understand and act on. Here are a few highlights:
- More detail on how many times a pin has been saved and clicked (including individual totals for each pin).
- A new section devoted to recent searches led to your pins being discovered.
- More insight into how many people have seen your pins in their home feeds or search results (impressions) vs. those who have interacted with them (clicks).
- A new graph that shows when your content has been repinned most frequently in a given period (now you can finally stop wondering why that one picture was pinned so many times last Tuesday).
Want a free video training on how to kick ass on Pinterest? Watch this 🙂
In Conclusion, You’re Ready to Crush Pinterest
Through the proper use of Pinterest, you can now expand your online marketing efforts to include this very favorable social network. By using an appropriate strategy, you will be able to tap into new markets and explore profitable business opportunities. Hopefully, this guide has given you some insight into making the most out of Pinterest.
This guide is intended to help you understand how to best use Pinterest for business—but remember, if you’re not having fun, you’re doing it wrong.